Top Trends in Fresh Bundle | 2022-2024

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    Experts from Circana and FMI will share their latest perspectives on the total food and beverage space for the first five months of 2024.

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    Did you know only 10% of U.S. shoppers drive an outsized sales share in each fresh foods department? These base customers are entering their empty nester and downsizing years. Fresh foods have a huge opportunity to keep their base happy while turning toward younger shoppers and smaller, more diverse households to fuel future growth.

    Experts from Circana and FMI will share their latest perspectives on the total food and beverage space for the first five months of 2024. Discover opportunities to connect with the shoppers of today and tomorrow across an increasingly fragmented populace.

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    Get all the Top Trends in Fresh Digital Seminars, with new presentations added throughout the year, in the Top Trends in Fresh Bundle:

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    You will be redirected to FMI's online store to complete your purchase, then can return to this page to access the recording and resources.

    Jonna Parker

    Principal II Fresh Foods

    Circana

    Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.

    Kelly Krumholz

    Consultant, Perimeter

    Circana

    Rick Stein

    Vice President, Fresh Foods FMI

    FMI - The Food Industry Association

    Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from  – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

    Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities.  Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD. 

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    Experts from Circana and FMI reveal growth opportunities by understanding today’s top trends, instead of waiting for behavior to return to pre-pandemic times.

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    As we enter the eighth year of our “Top Trends in Fresh” series, we see how the past five years has brought us to a pivotal moment in fresh foods. Dive deep into the evolution of shopping patterns and sales trends before and during the pandemic. Explore the ways consumers have solved food needs during the past two years of inflation.

    Experts from Circana and FMI reveal growth opportunities by understanding today’s top trends, instead of waiting for behavior to return to pre-pandemic times.


    Register/Purchase

    You will be redirected to FMI's online store to complete your purchase, then can return to this page to view the recording and resources.

    Jonna Parker

    Principal II Fresh Foods

    Circana

    Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.

    Kelly Krumholz

    Consultant, Perimeter

    Circana

    Rick Stein

    Vice President, Fresh Foods FMI

    FMI - The Food Industry Association

    Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from  – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

    Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities.  Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD. 

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    Fresh foods are ubiquitous well beyond grocery stores. How can retailers and manufacturers set themselves apart?

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    The fresh foods landscape is more complex than ever, with shoppers making 10 more trips to the store than pre-pandemic to a wider array of stores. When fresh foods are ubiquitous well beyond grocery stores, how can retailers and manufacturers set themselves apart? Watch this recording to find out!

    Register/Purchase

    You will be redirected to FMI's online store to complete your purchase, then can return to this page to view the recording and resources.

    Jonna Parker

    Principal II Fresh Foods

    Circana

    Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.

    Kelly Krumholz

    Consultant, Perimeter

    Circana

    Rick Stein

    Vice President, Fresh Foods FMI

    FMI - The Food Industry Association

    Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from  – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

    Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities.  Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD. 

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    IRI and FMI discuss changing needs, engaging shoppers, sustainability and transparency goals.

    In the one-hour session, IRI and FMI will discuss the following: Are different health needs changing how, what and where people shop? What are tangible ideas to better reach and engage shoppers based on holistic health and wellness needs? What future considerations should be made as sustainability and transparency goals are now commonplace in fresh foods? How will education, awareness and activation evolve now that the consumer is truly “boundaryless” in-store and online? 

    Register/Purchase

    You will be redirected to FMI's online store to complete your purchase, then can return to this page to view the recording and resources.

    Jonna Parker

    Principal II Fresh Foods

    Circana

    Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.

    Rick Stein

    Vice President, Fresh Foods FMI

    FMI - The Food Industry Association

    Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from  – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

    Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities.  Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD. 

    Sally Lyons Wyatt

    Executive Vice President, Center Store and Produce

    Circana

    Sally Lyons Wyatt is a recognized thought leader in CPG and Retail, a frequent keynote speaker and an authority on consumer eating and shopping trends. She is published often in periodicals spanning trade and national business media. She brings more than 25 years of industry experience to provide innovative and results-driven insights combined with proven leadership success. 

    As an executive and practice leader for Circana’s Client Insights division, Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights, and personalization. Sally’s experience includes the management and development of global account teams that provide service to top CPG companies around the world. 

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    Many feared fresh would cede share to other parts of the store. However,2022 proved that shoppers found many valuable solutions and priorities within fresh.

    In this presentation, IRI and FMI will cover how the trends of affordability, convenience, customization, fresh prepared, in-home entertaining and occasions/solutions, and the ongoing balance of at-home versus out-of-home consumption, impacted fresh this year. As shoppers are not one-size-fits-all, we will also look through the major lenses of income and generation to give a face to the consumers driving these trends.

    View this session to learn more about:

    • 2022 Key Learnings: Reflecting on How Fresh has Fared
    • Finding Value in Fresh: Consumers Showed Us What They Prioritize in Fresh – Key to Future Growth

    “Top Trends in Fresh” annual series, now in its seventh year. The session is ideal for retailers and marketers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.

    Register/Purchase

    You will be redirected to FMI's online store to complete your purchase, then can return to this page to view the recording and resources.

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    Learn how retailers can differentiate their offerings to meet the needs of younger shoppers.

    Consumers under 40 have different shopping behaviors — and the grocery channel’s share of wallet among these younger consumers is shrinking, especially in fresh foods.

    For growth today and as a necessity for long-term success, produce, deli, bakery, meat and seafood suppliers and retailers need to differentiate their offerings with a focus on meeting the unique needs of younger consumers. The reality is that what worked well for decades with prior generations does not inherently work for Millennials and Gen Zs, who have grown up in a world wholly different from their parents.

    Learn more about:

    • What is the latest in sales and shopper behavior within fresh foods, including the most current data through July 2022?
    • What differentiates younger consumers in their broad view of “grocery stores” as a channel?
    • How can retailers better meet the needs of younger shoppers, who demand more variety and new ideas than older shoppers?
    • How can retailers demonstrate value and differentiation in what’s traditionally been commoditized to a generation that is used to so many things being personalized to them?
    • What are the best ways to engage and inspire young shoppers who want to cook more but need more confidence and education?
    • What can we learn from those who are succeeding in fresh right now with young shoppers?

    This is the third installment of the IRI/FMI “Top Trends in Fresh” annual series, now in its seventh year. The presentation is ideal for retailers and marketers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.

    Register/Purchase

    You will be redirected to FMI's online store to complete your purchase, then can return to this page to view the recording and resources.