Top Trends in Fresh: How Consumers Found Value in Fresh in 2022 | November 8, 2022

Top Trends in Fresh: How Consumers Found Value in Fresh in 2022 | November 8, 2022

In this presentation, IRI and FMI will cover how the trends of affordability, convenience, customization, fresh prepared, in-home entertaining and occasions/solutions, and the ongoing balance of at-home versus out-of-home consumption, impacted fresh this year. As shoppers are not one-size-fits-all, we will also look through the major lenses of income and generation to give a face to the consumers driving these trends.

View this session to learn more about:

  • 2022 Key Learnings: Reflecting on How Fresh has Fared
  • Finding Value in Fresh: Consumers Showed Us What They Prioritize in Fresh – Key to Future Growth

“Top Trends in Fresh” annual series, now in its seventh year. The session is ideal for retailers and marketers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.

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Top Trends in Fresh: How Consumers Found Value in Fresh in 2022
Select the "View Recording" button to begin.  |  60 minutes
Select the "View Recording" button to begin.  |  60 minutes