Transparency Trends: Food Shoppers Increasingly Prioritize Information| February 22, 2024

Sherry Frey brings more than two decades of industry experience to her role as Vice President, Total Wellness at NielsenIQ.  

With a background in market research, innovation and consulting, she has elevated clients across the fresh, CPG and wellness industries, providing forward-thinking insights, combined with practical strategies.  

In addition to leading NielsenIQ’s Total Wellness team and industry engagement, Sherry has been a featured speaker at many national and international industry events and is often sought as a media and analyst resource on topics related to consumer health, wellness and environmental issues.  

Sherry’s view of health and wellness spans beyond personal health and wellness, encompassing how we collectively think about the health of the planet.  

Krystal Register, MS, RDN, LDN, FAND is the Vice President of Health and Well-being at FMI - The Food Industry Association. She is responsible for overall leadership, strategic planning and execution of nutrition, health and well-being activities and initiatives at FMI. She serves as the lead coordinator and subject matter expert for nutrition policy, programs, operations, and communication issues across the food industry for FMI members, industry partners and community collaborators. Krystal is committed to connecting the science of food and nutrition to improved public health. She is a champion for registered dietitians in the food industry and engages in advocacy to lift up >span class="EOP SCXW36780201 BCX0" data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> 

Prior to joining FMI, Krystal was a food retail dietitian with Wegmans Food Markets, Inc. for twelve years and made significant contributions to company-wide wellness programs, consumer health messaging, employee wellness, community events, and media response. Krystal’s background includes environmental and nutrition science studies with degrees from the College of William and Mary and James Madison University, with both clinical nutrition and personal coaching professional experience. 

Krystal currently serves as Chair of the Food & Culinary Professionals (FCP) Dietetic Practice Group with the Academy of Nutrition and Dietetics and is an Academy Fellow.  She has served for many years with FCP as Supermarket/Retail Subgroup Chair, Treasurer, and Membership Chair. She also served as mentor to the Academy Foundation Nutrition in Food Retail Program Development Fellow, and contributes to many advisory committees, including the Portion Balance Coalition, USDA’s MyPlate National Strategic Partnership, and the National Fruit & Vegetable Consumption Coalition.  

Steve Markenson leads FMI’s research & insights practice. Markenson is a market research executive with 30 years of progressive experience in his field – from research assistant to president of a full-service national market research firm – and his diverse experience includes research design, information/data collection and analysis and strategic planning.

In his role at FMI, Markenson oversees the research & insights practice at FMI, specifically the study design, survey fielding and efforts with outside knowledge partners and FMI subject matter experts. He leads the discovery process on the latest industry trends and operational insights that champion FMI as a credible voice of the food retail industry.