Top Trends in Fresh: Shopper Mindsets Driving Fresh Foods | August 23, 2023

Despite flattening inflation, more than 90% of US consumers remain concerned about high food and beverage costs. They are making more trips for fewer items, resulting in more divided market share. With the proliferation of fresh foods available at so many outlets, this fragmented marketplace has especially hit the meat, deli, bakery, seafood and produce departments. In this climate, manufacturers and retailers need to think like the shopper and understand their highest-priority needs. View this presentation to learn more about what motivates your shoppers.


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Rick Stein

Vice President, Fresh Foods FMI

FMI - The Food Industry Association

Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from  – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities.  Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD. 

Sally Lyons Wyatt

Executive Vice President, Center Store and Produce


Sally Lyons Wyatt is a recognized thought leader in CPG and Retail, a frequent keynote speaker and an authority on consumer eating and shopping trends. She is published often in periodicals spanning trade and national business media. She brings more than 25 years of industry experience to provide innovative and results-driven insights combined with proven leadership success. 

As an executive and practice leader for Circana’s Client Insights division, Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights, and personalization. Sally’s experience includes the management and development of global account teams that provide service to top CPG companies around the world. 

Jonna Parker

Principal II Fresh Foods


Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.


Top Trends in Fresh: Shopper Mindsets Driving Fresh Foods
Open to view video.  |  60 minutes
Open to view video.  |  60 minutes