Top Trends in Fresh: Meeting the Moment: Generational Impact | August 15, 2024

You must log in to register
- Non-member - Free!
- Associate Member - Free!
- Retailer/Wholesaler/Product Supplier Member - Free!
- Staff - Free!
Continue

The future is here. The decisions fresh foods suppliers and retailers make to target emerging consumers today will chart the next five years of trends.

In this digital seminar, Circana and FMI discuss how Gen Z and young millennials are inherently different. Learn what you need to consider in any future-looking strategy for fresh foods to win now and well beyond.

This one-hour presentation expores:

• Why the middle of this decade will be a changing of the guard requiring balance between today and tomorrow’s consumers

• How and what younger generations buy today within fresh foods

• The fundamental ways younger consumers think, act, eat, and shop — and why waiting for them to change those habits is unlikely

• Ideas for growing fresh foods in new ways among younger consumers, especially with many influencers and fast-moving trends

This presentation is available for free for everyone.

PURCHASE THIS RECORDING

You will be redirected to FMI's online store to complete your $0.00 purchase, then can return to this page to access the recording and resources.

Jonna Parker

Principal II Fresh Foods

Circana

Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.

Kelly Krumholz

Consultant, Perimeter

Circana

Rick Stein

Vice President, Fresh Foods FMI

FMI - The Food Industry Association

Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies. These categories include everything from – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities. Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc. Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences. He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD.