Top Trends in Fresh: Leveraging Current Market Trends for Fresh Foods | May 15, 2025

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The year 2025 is a unique moment in time, characterized by unprecedented shifts in consumer behavior and competitive dynamics against a backdrop of global economic and trade disruptions.

Fresh Foods are firmly at the intersection of this transformation, impacting shoppers, growers, shippers, manufacturers and retailer/food service providers. Watch this presentation for an in-depth analysis of the performance of fresh foods thus far this year. Additionally, we will explore how consumers are adapting their purchasing habits in response to economic uncertainties and affordability challenges.

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Jonna Parker

Principal II Fresh Foods

Circana

Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric decision making and big data analytics throughout the perimeter. She has worked extensively in each perimeter department: Meat, Bakery, Deli, Produce, Seafood, Dairy and Floral with both suppliers and retailers. Jonna joined IRI in 2016 and leads IRI’s Fresh COE focusing on solution enhancement, thought leadership and client consultation across both suppliers and retailers. Jonna graduated with highest honors from Bradley University with a degree in public relations and marketing and lives in Phoenix, Arizona.

Kelly Krumholz

Consultant, Perimeter

Circana

Rick Stein

Vice President, Fresh Foods FMI

FMI - The Food Industry Association

Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies. These categories include everything from – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities. Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc. Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences. He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD.