The Why: Driving Business Value Beyond FSMA 204 Regulatory Compliance | August 16, 2023

For the food supply chain, FSMA 204 is putting a spotlight on the need for and benefits of digitized data to easily exchange traceability information with trading partners and with regulators. Join this third digital seminar of our four-part series to learn:

  • What supply chain traceability is and what benefits can be gained from improving supply chain visibility
  • How healthcare is already leveraging their regulatory compliance to also deliver operational efficiencies, inventory control, and patient safety
  • What questions to ask when creating a traceability plan, establishing record-sharing processes, and finding the right technology partners

Join Doug Baker, Vice President of Industry Relations, FMI, and Liz Sertl, Senior Director, Community Engagement, GS1 US, as they demonstrate how increased traceability and visibility, enabled by GS1 Standards, benefits consumers and supply chain stakeholders.

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You will be directed to the bundle of all four presentations in this series.

Doug Baker

Vice President, Industry Relations

FMI - The Food Industry Association

Doug Baker is the vice president of industry relations at the Food Marketing Institute (FMI), a leading trade group for the grocery sector. He assists FMI's member communities in growing and thriving in various domains, such as private brands, technology, supply chain, and asset protection. He leads the Asset Protection Council, which strives to reduce merchandise loss and establish safe and healthy stores and workplaces, as well as the Technology Leadership Council, Supply Chain Council, Private Brands Council, and cross-industry efforts focused on transparency and data accuracy. Doug has more than 35 years of experience in food retail, working with Fry's Food Stores, Kraft/Nabisco, and Federated Foods in roles related to retail operations, consumer packaged goods, and private brand creation and marketing. 

Liz Sertl

Senior Director, Community Engagment

GS1 US

Liz Sertl is Sr. Director, Community Engagement, at GS1 US, the not-for-profit information standards organization, and has more than 20 years of experience in the CPG industry. Working closely with supply chain partners in the retail grocery and foodservice industries, Liz facilitates collaboration best practices and guidelines that help companies improve product traceability and supply chain visibility through the adoption of GS1 Standards. 

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The Why: Driving Business Value Beyond FSMA 204 Regulatory Compliance
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