The Hispanic Shopper: A Look Inside Trends | October 9, 2024

Kymberly Graham is VP, Global Marketing- Thought Leadership & Content at NielsenIQ where she implements omnichannel activation strategies to achieve business goals and ensures engagements are relevant to a rapidly diversifying audience. A key member of the leadership team, Kymberly leads insights-driven solutions, partnerships and programs while exhibiting a solid understanding of the multicultural consumer’s economic impact, evolving macro trends and global implications of societal shifts. She is passionate about diversity as a driver of business growth and values an inclusive culture, particularly in the CPG industry where she has almost 15 years of experience. As a Georgia native, Kymberly attended the University of Georgia for undergrad and Mercer University for her MBA. 

Steve Markenson leads FMI’s research & insights practice. Markenson is a market research executive with 30 years of progressive experience in his field – from research assistant to president of a full-service national market research firm – and his diverse experience includes research design, information/data collection and analysis and strategic planning.

In his role at FMI, Markenson oversees the research & insights practice at FMI, specifically the study design, survey fielding and efforts with outside knowledge partners and FMI subject matter experts. He leads the discovery process on the latest industry trends and operational insights that champion FMI as a credible voice of the food retail industry.