The African American Shopper: A Look Inside Trends | March 4, 2025

Experts from FMI and NIQ present a focused look at grocery shopper trends and other key insights among African American shoppers. In this discussion, we explore what inspires African American shopping habits and share key insights into this grocery shopper segment.

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Yemi Owolewa

North America Region Leader, Customer Success & Insights

NielsenIQ

Steve Markenson

Vice President, Research & Insights

FMI - The Food Industry Association

Steve Markenson leads FMI’s research & insights practice. Markenson is a market research executive with 30 years of progressive experience in his field – from research assistant to president of a full-service national market research firm – and his diverse experience includes research design, information/data collection and analysis and strategic planning.

In his role at FMI, Markenson oversees the research & insights practice at FMI, specifically the study design, survey fielding and efforts with outside knowledge partners and FMI subject matter experts. He leads the discovery process on the latest industry trends and operational insights that champion FMI as a credible voice of the food retail industry. 

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The African American Shopper A Look Inside Trends
Open to view video.  |  60 minutes
Open to view video.  |  60 minutes
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