Retail Media Networks and the Independent Operator: Top 10 Things to Know | December 10, 2024

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Retail media networks are transforming marketing by enabling targeted advertising powered by consumer insights. Explore how independent retailers can leverage these networks to maximize ad revenue and build stronger consumer connections.

John Najjar, Chair of the FMI Independent Operators Committee and President/CEO of Seaside Market, introduces this important topic. Dr. Ernest Baskin, Associate Professor of Food Marketing at Saint Joseph’s University, provides cutting-edge research on consumer behavior and retail media strategies.

Key Takeaways:

Strategies to position your business as a leader in retail media
Techniques for capturing ad revenue through consumer insights
Guidance on building impactful supplier partnerships

Watch this presentation to unlock the power of your consumer insights!

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Ernest Baskin, Ph.D.

Associate Professor, Food, Pharma & Healthcare

Saint Joseph's University

Dr. Ernest Baskin is an Associate Professor of Food, Pharma, and Healthcare at Saint Joseph’s University, with a Ph.D. in Marketing from Yale University School of Management. He also holds an M.A. and M.Phil. in Marketing from Yale, along with a B.S. in Economics from the Wharton School at the University of Pennsylvania and a B.A. in Cultural Anthropology from Penn's College of Arts and Sciences.

An expert in consumer behavior and marketing research, Dr. Baskin’s work focuses on consumer judgment, decision-making, and biases, using experimental methodology and survey design. He also consults on workforce retention and recruitment.

His research has been published in top journals like the Journal of Consumer Research and Journal of Marketing Research. Dr. Baskin has received numerous accolades, including recognition as a "Millennial to Watch" by the Philadelphia Inquirer and being named one of the "40 Under 40" business school professors by Poets & Quants.