Power of Private Brands: Innovation that Drives Winning Private Brands | March 14, 2023

Discuss results from the 2023 Power of Private Brands: Innovation that Drives Winning Private Brands. Innovation in this sector is often thought of as developing new products or finding new ways to keep prices low. But innovation is crucial in many other aspects of the business as well, including brand development, marketing, logistics and supplier relationships. This seminar examines opportunities geared to three outcomes: driving consumer purchases, enhancing retailer/wholesaler strategies, and improving supply and assortment.

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