Master Retail Media, Stage 1: How to Lay the Foundation for a Successful Network

Includes a Live Web Event on 06/26/2025 at 2:00 PM (EDT)

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Join us for the first webinar in our "Master Retail Media" series, developed in collaboration between FMI and Inmar Intelligence, designed to provide a comprehensive understanding of building a successful Retail Media Network. This session will cover Stage 1, focusing on foundational elements and key strategies. You will learn from retail industry experts discussing the initial first steps to establish a retail media strategy.

Key Takeaways:

How to organize and activate your first-party data using best practices
How to align internal teams and stakeholders around retail media goals
How to get started, even without a perfect tech stack

Don't miss this opportunity to enhance your knowledge and connect with peers in the industry. Register now to secure your spot and gain access to valuable resources, including the Stage 1 Whitepaper and vocabulary list.

Before the session, you’ll receive two helpful resources:

The Stage 1 Whitepaper
A Retail Media Vocabulary Guide

Part of the Master Retail Media Series Presented by FMI and Inmar Intelligence.

Webinar 2 and 3 will be in July and September covering Stages 2 - 6.

FMI Members will be redirected to FMI's online store to complete your $0.00 purchase, then can return to this page to access the live presentation.

Ranjana Choudhry

Senior Vice President, Media and Data Platforms

Inmar Intelligence

Ranjana Choudhry is the SVP of Media and Data Platforms at Inmar Intelligence, a billion-dollar
MarTech organization that uses data science and technology to deliver innovative solutions for
brands, retailers, and healthcare organizations. Previously, she served as VP of Advertising and
Social Media at Wakefern Food Corp, a $19 billion retail cooperative, where she spearheaded
marketing and digital content strategies, iconic promotions, and multi-channel campaigns.
With over 25 years of global marketing and communications expertise, Ranjana began her career
at Grey Advertising. While at WPP, she led over 400 team members across 220 countries,
driving Colgate-Palmolive’s brand strategies in regions spanning Asia, Africa, Europe, and the
Americas.

Ranjana also shares her expertise as an adjunct professor at NYU SPS, teaching Integrated
Marketing and Digital Strategy to future marketers.

Doug Baker

Vice President, Industry Relations

FMI - The Food Industry Association

Doug Baker is the vice president of industry relations at the Food Marketing Institute (FMI), a leading trade group for the grocery sector. He assists FMI's member communities in growing and thriving in various domains, such as private brands, technology, supply chain, and asset protection. He leads the Asset Protection Council, which strives to reduce merchandise loss and establish safe and healthy stores and workplaces, as well as the Technology Leadership Council, Supply Chain Council, Private Brands Council, and cross-industry efforts focused on transparency and data accuracy. Doug has more than 35 years of experience in food retail, working with Fry's Food Stores, Kraft/Nabisco, and Federated Foods in roles related to retail operations, consumer packaged goods, and private brand creation and marketing.