Inside the Trends Series

Beyond price and quality, shoppers define value to include relevance, convenience and experience. To meet household needs, what criteria do shoppers use to assess value and what drives their choice of grocery stores? These questions and more are explored in our U.S. Grocery Shopper Trends 2024 summer digital series

Explore our on-demand, 5 to 25 minute recordings for your business planning purposes, available to FMI Members for $0.00. Purchase the series once and enjoy new recordings as they’re added!

Included in this ongoing series:

Just the Facts

We explore the how’s and why’s of grocery shopping in 2024 and look back on how key trends have evolved. We also touch on our newly developed Grocery Shopper Sentiment index. (Release Date: 7/16/2024

How do Shoppers Find Value?

Grocery shoppers navigate today's financial stresses through an evolved, more expansive understanding of value, with increased attention to quality, convenience and relevance. (Release Date: 7/16/2024

Online Grocery Shopping

Digital shopping continues to grow, especially in comparison to pre-pandemic levels. In addition, We look at how, including the omnichannel experience as technology is continuously used for shopping, even when in-store. (Release Date: 7/16/2024

Why Do Shoppers Choose the Stores They Do?

As shoppers navigate all of the options they have for where they can shop for food, we will explore why they choose the specific stores and the mix of stores that they do. (Release Date: 9/13/2024

GenZ Grocery Shoppers

As GenZ continues to come of grocery shopping age and responsibility (and as they influence their parents), we will explore the holistic view these young shoppers apply to their shopping behaviors. (Release Date: 9/13/2024

COMING SOON: Topics covering family meals, health and well-being, back-to-school, holidays and more!

Register/Purchase

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  • Contains 1 Component(s)

    Explore the holistic view these young shoppers apply to their shopping behaviors.

    As GenZ continues to come of grocery shopping age and responsibility (and as they influence their parents), we will explore the holistic view these young shoppers apply to their shopping behaviors.

  • Contains 1 Component(s)

    Explore why they choose the specific stores and the mix of stores that they do.

    As shoppers navigate all of the options they have for where they can shop for food, we will explore why they choose the specific stores and the mix of stores that they do.

  • Contains 1 Component(s)

    We explore the how’s and why’s of grocery shopping in 2024 and look back on how key trends have evolved. We also touch on our newly developed Grocery Shopper Sentiment index. (Release Date: 7/16/2024)

    We explore the how’s and why’s of grocery shopping in 2024 and look back on how key trends have evolved. We also touch on our newly developed Grocery Shopper Sentiment index. (Release Date: 7/16/2024)

  • Contains 1 Component(s)

    Grocery shoppers navigate today's financial stresses through an evolved, more expansive understanding of value, with increased attention to quality, convenience and relevance. (Release Date: 7/16/2024)

    Grocery shoppers navigate today's financial stresses through an evolved, more expansive understanding of value, with increased attention to quality, convenience and relevance. (Release Date: 7/16/2024)

  • Contains 1 Component(s)

    Digital shopping continues to grow, especially in comparison to pre-pandemic levels. In addition, We look at how, including the omnichannel experience as technology is continuously used for shopping, even when in-store. (Release Date: 7/16/2024)

    Digital shopping continues to grow, especially in comparison to pre-pandemic levels. In addition, We look at how, including the omnichannel experience as technology is continuously used for shopping, even when in-store. (Release Date: 7/16/2024)