Beyond price and quality, shoppers define value to include relevance, convenience and experience. To meet household needs, what criteria do shoppers use to assess value and what drives their choice of grocery stores? These questions and more are explored in our U.S. Grocery Shopper Trends 2024 summer digital series.

Explore our on-demand, 10–15-minute recordings for your business planning purposes, available to FMI Members for $0.00. Purchase the series once and enjoy new recordings as they’re added!

Included in this ongoing series:

• Just the Facts

  • We explore the how’s and why’s of grocery shopping in 2024 and look back on how key trends have evolved. We also touch on our newly developed Grocery Shopper Sentiment index. (Release Date: 7/16/2024

• How do Shoppers Find Value?
  • Grocery shoppers navigate today's financial stresses through an evolved, more expansive understanding of value, with increased attention to quality, convenience and relevance. (Release Date: 7/16/2024)

• Online Grocery Shopping
  • Digital shopping continues to grow, especially in comparison to pre-pandemic levels. In addition, We look at how, including the omnichannel experience as technology is continuously used for shopping, even when in-store. (Release Date: 7/16/2024)

• COMING SOON
  • Topics covering family meals, health and well-being, back to school, holidays, and more!

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