Holiday Grocery Shopping Trends & The Value of Americans' Grocery Dollar | November 7, 2023

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Layered into this discussion are additional insights from FMI's Power of Foodservice at Retail 2023 report. We discuss a recent analysis FMI conducted in conjunction with Cal Poly ag economist Dr. Ricky Volpe that examines the value of Americans’ grocery dollar since 2001, providing historical context into shoppers’ food at home purchasing power over the last two decades compared to the current inflationary environment.

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Leslie G. Sarasin

President and CEO

FMI - The Food Industry Association

Leslie G. Sarasin is the president and chief executive officer of FMI – The Food Industry Association. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of more than 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees. ­­

Under her leadership, FMI has emerged as a member-centered organization helping food retailing venues find new and future facing ways of feeding families and enriching lives. A committed collaborator, Sarasin has infused FMI with a vision of cooperative action that amplifies the association’s ability to assist its members in addressing the critical industry issues of the day.

Prior to joining FMI nearly 15 years ago, Sarasin spent 19 years at the American Frozen Food Institute, serving as president and CEO for the last nine of those years. She also held positions at the National Food Brokers Association, Crest International Corporation and Salomon Brothers. Sarasin holds a JD from the University of San Diego and a BA in economics from Smith College.

Sarasin is admitted to practice law in California and the District of Columbia. Her professional, social and personal commitments are reflected through service on the Boards of the U.S. Chamber of Commerce, Partnership for a Healthier America, and the Congressional Hunger Center, as well as the CMA Board of Advisors at the National Association of Manufacturers. Additional leadership roles include membership on the U.S. Chamber of Commerce’s Committee of 100 and active participation in the International Women’s Forum of Washington, D.C., where she recently served a two-year as president.

Sarasin has been recognized multiple times among Supermarket News’ “Power Fifty,” Progressive Grocer’s list of “Top Women in Grocery” and Mass Market Retailer’s “Most Influential Women.” She was awarded the prestigious Hospitality Good Scout Award by the Boy Scouts of America in 2019. In 2021, Sarasin was named “Association CEO of the Year” by CEO Update

Dr. Ricky Volpe, Ph.D.

Professor

Cal Poly, San Luis Obispo, CA

Ricky Volpe received his Ph.D. in Agricultural and Resource Economics from UC Davis in 2010. He then spent four years working as an economist at the USDA Economic Research Service in Washington DC. There he researched a variety of topics, including food price formation, competitiveness in the food industry, and the healthiness of grocery purchases in the U.S. Ricky was also responsible for forecasting retail food price inflation at the national level.

Now at Cal Poly, Ricky teaches courses on food retail and supply chain management, transportation and logistics, and data analysis. He also maintains an active research agenda using a variety of large data sets to study issues related to market structure, firm performance, food prices, consumers’ food choices, and health outcomes. He also works closely with industry leaders in food retailing, wholesaling, and distribution to facilitate collaboration on public-private partnerships, student internships, and scholarships.

Rick Stein

Vice President, Fresh Foods FMI

FMI - The Food Industry Association

Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies.  These categories include everything from  – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining.

Prior to joining FMI, Rick spent 35 + years in a wide range of retail grocery merchandising and marketing responsibilities.  Most recently Stein was the Vice President of retail marketing & merchandising execution for Safeway Stores, Inc.  Previously he held both divisional and corporate responsibilities in his tenure at Safeway in retail/store operations, category management, sales, marketing/merchandising, and strategy development. He has experience in virtually every facet of the retail food business and helped lead Safeway to achieve operational excellence and increased market share and revenues.Stein graduated from the University of Maryland with a bachelor of Arts in Behavioral and Social Sciences.  He has earned continuing educations credits in marketing, merchandising and management, most recently with the Disney Institute. Rick serves on numerous nonprofit boards such as the MDA, Children’s Cancer Foundation and Easter Seals of DC/VA/MD. 

Steve Markenson

Vice President, Research & Insights

FMI - The Food Industry Association

Steve Markenson leads FMI’s research & insights practice. Markenson is a market research executive with 30 years of progressive experience in his field – from research assistant to president of a full-service national market research firm – and his diverse experience includes research design, information/data collection and analysis and strategic planning.

In his role at FMI, Markenson oversees the research & insights practice at FMI, specifically the study design, survey fielding and efforts with outside knowledge partners and FMI subject matter experts. He leads the discovery process on the latest industry trends and operational insights that champion FMI as a credible voice of the food retail industry. 

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Holiday Grocery Shopping Trends & The Value of Americans' Grocery Dollar
Open to view video.  |  48 minutes
Open to view video.  |  48 minutes