Getting the Most Benefit from Healthy Benefits Cards | April 25, 2024


Understand the ways retailers can access healthcare spend via new and growing healthy benefit programs like OTC Benefits, Food Prescriptions, Medicaid 1115 Waivers through acceptance, customer engagement, health payer and provider partnerships, etc. Learn about the reasons these programs are growing and what food retailers and their trading partners can do to accelerate growth. Explore the reasons these programs are growing, the different sources of funds available, and what food retailers and their trading partners can do to accelerate growth. 

Whether you're a food retailer, industry partner, or key stakeholder, this seminar will deliver foundational knowledge, insights and actionable takeaways for you to better understand food as medicine initiatives and other health & well-being programs.

Explore the complexities of healthy benefit programs, including OTC Benefits, Food Prescriptions, Medicaid 1115 Waivers, and more. Discover how retailers can leverage these programs to access healthcare spend.

We discuss:

  • Insights into the reasons behind the rapid growth of healthy benefit programs.
  • Exploration of the various funding sources available.
  • Strategies for accelerating growth through acceptance, customer engagement, and partnerships with health payers and providers.  


You will be redirected to FMI's online store to complete your purchase, then can return to this page to access the recording and resources.

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Beth Costa

Partner, Retail Business and Banking Practice

Oliver Wyman

Beth is a partner in the firm’s Payments practice and Retail Banking practice in the Americas. She specializes in payment products, with an emphasis on payment networks and solutions (including general purpose, cobrand, and private label debit, credit, and prepaid), online banking, e-commerce, mobile payments, loyalty and rewards, ACH, and EBPP. Beth has provided results-oriented advice as well as execution and implementation assistance to merchants, banks, networks, and technology companies on issues of strategy, product development, business entry/exit, consumer preferences, merchant perspectives, and benchmarking.

Beth brings a unique blend of experiences and perspectives to her clients, having worked both in industry and also as a consultant. Her industry experience includes leadership roles at banks and payment processors, as well as C-level responsibilities with Merchant Customer Exchange (MCX). Her diverse background ensures that she provides a 360 degree view of payments from consumer, merchant, network/processor, bank (and MNO) perspectives – across any form of payment or channel.

Bobby Gibbs

Partner, Retail and Consumer Goods Pricing, Sales, Marketing

Oliver Wyman

Bobby is a Partner in the Retail & Consumer Goods practice at Oliver Wyman. His project work centers on helping retailers and product manufacturers make sustainable improves in their capabilities through strategic advisory and advanced analytics in decision making. Bobby is a contributing author to Retail Revolution, Oliver Wyman’s study on major trends in the industry and has been featured in Harvard Business Review and APM Marketplace. Bobby has presented to leading national trade associations in the retail sector on changing patterns of consumption and is regularly featured in major news outlets (print, radio and television)

Bobby recently served as the interim Vice President for Promotional Optimization at a $5B specialty retailer overseeing decision making and execution for Shelf Pricing, Coupons, Price Promotions, Loyalty Offers and Markdown. In his operating role, he supported the launch of a digital B2B operating unit and planning for a consumer marketplace

Krystal Register, MS, RDN, LDN, FAND

Senior Director, Health and Well-being

FMI-The Food Industry Association

Krystal Register, MS, RDN, LDN, FAND is the Vice President of Health and Well-being at FMI - The Food Industry Association. She is responsible for overall leadership, strategic planning and execution of nutrition, health and well-being activities and initiatives at FMI. She serves as the lead coordinator and subject matter expert for nutrition policy, programs, operations, and communication issues across the food industry for FMI members, industry partners and community collaborators. Krystal is committed to connecting the science of food and nutrition to improved public health

Prior to joining FMI, Krystal was a food retail dietitian with Wegmans Food Markets, Inc. for twelve years and made significant contributions to company-wide wellness programs, consumer health messaging, employee wellness, community events, and media response. Krystal’s background includes environmental and nutrition science studies with degrees from the College of William and Mary and James Madison University, with both clinical nutrition and personal coaching professional experience. 

Krystal currently serves as Chair of the Food & Culinary Professionals (FCP) Dietetic Practice Group with the Academy of Nutrition and Dietetics and is an Academy Fellow.  She has served for many years with FCP as Supermarket/Retail Subgroup Chair, Treasurer, and Membership Chair. She also served as mentor to the Academy Foundation Nutrition in Food Retail Program Development Fellow, and contributes to many advisory committees, including the Portion Balance Coalition, USDA’s MyPlate National Strategic Partnership, and the National Fruit & Vegetable Consumption Coalition.  


Getting the Most Benefit from Healthy Benefits Cards
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