Gateway to Total Store Growth: Unlocking Incremental Growth with Your Food and Nonfood Strategies

Lori is an accomplished researcher with 25+ years of expertise in uncovering the deeper narratives behind human behavior.  Currently serving as the Shopper Insights Manager at The Clorox Company, Lori is an advocate for helping Grocery retailers connect with Shoppers seeking convenient access to all products needed for everyday living.   Prior to Clorox, she worked at Procter & Gamble for 24 years in Consumer & Market Knowledge in multiple roles from front-end innovation to Customer support. 

Bringing extensive experience in survey and longitudinal panel research, Daniel Joyner has studied consumers’ shopping and purchasing behaviors since joining Circana in 2004. His research is anchored in the fundamental truth of consumer behavior: loyalty is fleeting, and brands must constantly innovate to stay relevant. Passionate about transforming the way brands think about their customers, Daniel’s insights equip brands to adapt, innovate, and thrive in today’s competitive omnichannel marketplace by embracing consumer-first strategies. 

Over 30 years of grocery retail sales and CPG experience has given Scott a perspective on both sides of the buying desk. Scott has worked at Hormel Foods and Coca-Cola and now leads the Core Customer Analytics team at the Clorox Company. Listening to understand for the mutual win has been at the forefront of his success. Understanding people and data has given him the ability to “humanize” data through story telling. 

Tom Duffy is a senior advisor to FMI for building the nonfoods community and growth initiative as part of the FMI vision for total store collaboration. In this role, Tom enhances trading partner collaboration to address challenges, opportunity gaps and innovations designed to drive profitable growth in General Merchandise, Household, and HBC categories and to better serve consumers. 

As former vice president of member development at GMDC/Retail Tomorrow, and prior roles with Acosta and Nielsen, Tom brings a depth of relevant programming and growth opportunities to the FMI initiative. Tom is based in southern New Jersey and enjoys spending time with family, golfing, surf fishing and rooting for the Philadelphia sports teams.