2024 U.S. Grocery Shopper Trends: Finding Value | May 14, 2024


The newly released U.S. Grocery Shopper Trends 2024: Finding Value report examines grocery shopper perceptions around inflation and how those perceptions and the overall economic climate have shaped their shopping behaviors and attitudes towards food retailers.


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Laurie Demeritt

Chief Executive Officer

The Hartman Group

As CEO, Laurie drives the vision, strategy, operations and results-oriented culture for the company's associates as The Hartman Group furthers its offerings of tactical thinking, consumer and market intelligence, cultural competency and innovative intellectual capital to a global marketplace.

 A nationally recognized authority on consumer behavior and culture, Laurie received her MBA in Marketing and Environmental Management from the University of Washington and her BA in Political Science from Cornell University.

Leslie G. Sarasin

President and CEO

FMI - The Food Industry Association

Leslie G. Sarasin is the president and chief executive officer of FMI – The Food Industry Association. FMI is a champion for the food industry and the issues that make a difference to our members’ fundamental mission of feeding and enriching society. The reach and impact of our work is extensive, ultimately touching the lives of more than 100 million households in the United States and representing an $800 billion industry with nearly 6 million employees. ­­

Under her leadership, FMI has emerged as a member-centered organization helping food retailing venues find new and future facing ways of feeding families and enriching lives. A committed collaborator, Sarasin has infused FMI with a vision of cooperative action that amplifies the association’s ability to assist its members in addressing the critical industry issues of the day.

Prior to joining FMI nearly 15 years ago, Sarasin spent 19 years at the American Frozen Food Institute, serving as president and CEO for the last nine of those years. She also held positions at the National Food Brokers Association, Crest International Corporation and Salomon Brothers. Sarasin holds a JD from the University of San Diego and a BA in economics from Smith College.

Sarasin is admitted to practice law in California and the District of Columbia. Her professional, social and personal commitments are reflected through service on the Boards of the U.S. Chamber of Commerce, Partnership for a Healthier America, and the Congressional Hunger Center, as well as the CMA Board of Advisors at the National Association of Manufacturers. Additional leadership roles include membership on the U.S. Chamber of Commerce’s Committee of 100 and active participation in the International Women’s Forum of Washington, D.C., where she recently served a two-year as president.

Sarasin has been recognized multiple times among Supermarket News’ “Power Fifty,” Progressive Grocer’s list of “Top Women in Grocery” and Mass Market Retailer’s “Most Influential Women.” She was awarded the prestigious Hospitality Good Scout Award by the Boy Scouts of America in 2019. In 2021, Sarasin was named “Association CEO of the Year” by CEO Update

Steve Markenson

Vice President, Research & Insights

FMI - The Food Industry Association

Steve Markenson leads FMI’s research & insights practice. Markenson is a market research executive with 30 years of progressive experience in his field – from research assistant to president of a full-service national market research firm – and his diverse experience includes research design, information/data collection and analysis and strategic planning.

In his role at FMI, Markenson oversees the research & insights practice at FMI, specifically the study design, survey fielding and efforts with outside knowledge partners and FMI subject matter experts. He leads the discovery process on the latest industry trends and operational insights that champion FMI as a credible voice of the food retail industry. 


2024 U.S. Grocery Shopper Trends: Finding Value
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