Store Operations Series: Creating a Great First and LASTing Impression | February 13, 2022

Store Operations Series: Creating a Great First and LASTing Impression | February 13, 2022

The First and LASTing Impression of your business has almost nothing to do with the products or services you sell.  In fact, a large part of your business' image is formed out in the parking lot and near the front entrance.

So, what message is your business sending?  Friendly or apathetic?  Clean or cluttered?  Professional or amateurish?  Fun or boring?  The images go on and on.  But do they complement your desired marketing strategy?  You do have control over the image you're sending.  Are you conveying the image you desire?

This presentation assesses fabulous and fatal First and LASTing Impressions and offer suggestions on delivering appropriate and desirable messages to your customers.

Store operations professionals should attend in order to:

  • Identify examples of positive first and last impressions.
  • Improve improve the message your business is sending to your customers.

Harold C. Lloyd

Executive Consultant

Harold Lloyd Presents

Harold is a graduate of the Wharton School at the University of Pennsylvania and holds an MBA with honors from the University of Chicago.  He has been the president of a company with 1,000 employees and 14 stores and was a franchisee of a 3-unit, award-winning family restaurant group. 

For the last 34 years, Harold has been the featured speaker at the food industry’s most popular events.  He has created 30 top rated seminars and written 4 books.  He has also created and currently facilitates nine industry related share groups.

Harold is a proud father of three, grandfather of two, and lives in Virginia Beach, VA with his wife, Deanna.

Harold says, “I’d rather see the audience taking notes than to hear their applause.”  This remark speaks to his intense desire to make a meaningful connection with his audience, which is his ultimate objective.

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Store Operations Series: Creating a Great First and LASTing Impression
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